The next-gen hi-tech platform built for U.
Where marketing, artificial intelligence, and data analytics work together to transform your business and accelerate its growth.
Tailored Solutions for Every Stage – Grow, Scale, and Thrive.
Our solutions are designed to support you throughout your product’s entire lifecycle, ensuring strategic growth at every phase. From launch to expansion and long-term success, we provide the insights and tools you need to accelerate growth and stay ahead.
New Born Plan
Launch smarter. Scale faster. transform data from the very beginning to help you make strategic decisions and enter the market with confidence. Spot opportunities, avoid risks, and grow fast.
Game Plan Analysis
Optimize. Evolve. Scale smarter. We analyze your current strategies to fine-tune what works, adjust what doesn’t, and scale based on real data.
Low-Down Indicator Mix
Stay Ahead, Keep Growing.
If your business is over three years old, we evaluate key indicators to optimize processes and keep you competitive in the long run.
Add Ons
Our Add-Ons offer targeted performance indicators to give you deeper insights beyond the core solution. Whether you're focusing on customer behavior, market trends, or operational efficiency, these tools let you tailor your analysis and sharpen your strategy with precision. Get the data that matters most—right when you need it.
Let´s launch together your dream into space.
Features
At Purple Ideas, we combine four essential elements that drive our success
Mission Control
The powerful tools and technologies we use to navigate and manage our operations, ensuring seamless coordination and data-driven decision-making at every step of the journey
Data Fuel
The vast, real-time data that powers our insights. By continuously analyzing millions of data points, we fuel our decisions and stay ahead of market trends.
Propulsion System
The powerful engine of APIs, machine learning, and seamless data integration that accelerates our processes and provides automated, actionable insights in seconds.
Astronauts
Our specialized team of experts in business, technology, and marketing, whose knowledge and collaboration make the journey possible and ensure we reach new heights in every mission
MISSION CONTROL
Artificial intelligence
At Purple Ideas, we use AI to accelerate our market research process. AI helps us automate predictive models and analyze large datasets faster, allowing us to uncover insights and predict trends with greater efficiency and accuracy.
Chatbot
Our chatbot helps us understand market dynamics by automatically interacting with consumers and gathering real-time data. They provide valuable insights into what’s happening in the market, enabling us to quickly adapt and respond to consumer needs.
Social Listening
We use Social Listening to monitor social media conversations and analyze public sentiment towards brands and products. This helps us identify emerging trends, track consumer opinions, and refine strategies in real-time.
Cross-Comparison Data
We use Cross-Comparison Data to analyze and compare data from different sources and market segments. This helps us identify key patterns and correlations and refine our research approach for more precise insights.
Market Research Intelligence
We rely on Market Research Intelligence to collect critical market data and monitor consumer trends. This allows us to offer data-driven recommendations and craft marketing strategies tailored to our clients' needs.
Dashboards
We create customized dashboards to visualize real-time data and track the performance of our campaigns. This tool allows us to measure the impact of our market research efforts.
Database
We maintain multiple databases collected from various sources, including different points of sale. These databases allow us to perform comprehensive market analysis and create precise consumer insights.
Data Fuel
What fuels our market advantage? Discover how data drives our competitive edge.
With millions of data points continuously analyzed, we gain real-time insights that drive our market strategies and give us a powerful competitive edge.
We provide specific, customized data for your business, ensuring that every insight and strategy is perfectly aligned with your unique needs and goals.
Our platform accelerates the process, delivering real-time results in seconds—so you can make decisions faster and stay ahead of the competition.
Our platform is designed to be accessible to everyone, providing powerful insights without the need to spend millions—making high-quality data and market intelligence available to businesses of all sizes.
Our platform is built with simplicity in mind—no installations required. You can easily navigate and access insights effortlessly, making it as intuitive and convenient as possible.
Millions of DATA
DATA Process
Insights
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Propulsion System
Beyond Limits: How Our Propulsion System Drives Market Momentum
APIs
Integrating data from multiple sources to fuel insights.
Machine Learning
Analyzing and predicting trends to drive decisions.
Data Integration
Unifying disparate data points into a single actionable system.
Astronauts
The Power Crew: Business, Technology, and Marketing—How They Converge for Impact
Business
The strategic vision and decision-making that guide the direction of the company. It ensures that everything aligns with organizational goals, profitability, and growth.
Technology
The engine driving innovation and efficiency. From AI to APIs, technology provides the tools that enable us to analyze data, automate processes, and stay ahead of the competition.
Marketing
The bridge that connects the product or service to the customer. Through research, campaigns, and engagement strategies, marketing ensures the right message is delivered to the right audience at the right time.
Together
When these three areas align—business strategy, technological innovation, and targeted marketing—the result is a seamless, data-driven approach that propels growth, drives engagement, and ensures long-term success.
Community
News
Gurus
Latest Posts
Frequently Asked Questions
No installation is required. The platform is entirely web-based, so you can access it directly through any modern web browser. It is compatible with a wide range of devices, including computers, tablets, and smartphones, regardless of the operating system you use.
Not at all. With the annual plan, you’ll still be charged monthly—but at a reduced rate. This way, you can enjoy the savings of an annual commitment without the pressure of a single upfront payment It’s a smart way to get the best value while keeping your payments manageable.
If you choose to cancel your annual plan before the end of the term, you will be charged 50% of the remaining balance for the rest of the year. This policy helps us maintain the discounted monthly rate offered through the annual commitment.
Yes, you're free to choose any of the indicators available on the platform. Just keep in mind that some indicators require sales data in order to generate results. If you don't have that information yet, those specific indicators may not be useful to you at this stage.
Yes, absolutely. The data you see on the platform comes from real sales transactions gathered from multiple trusted sources, including actual purchase receipts, verified online sales, and data integrations via APIs. All data is validated and regularly updated to ensure accuracy, reliability, and relevance—so you can make informed decisions with confidence.
No, we do not request any sensitive personal information. The platform only requires data related to your consumers or products—such as purchase behavior or sales performance—which is used solely to generate insights. Your privacy and data security are our top priorities.
If you decide to stop using the platform, your data will be securely stored for 30 days. After that period, it will be permanently deleted from our systems. This grace period allows you to recover any important information if needed, while ensuring your data is not retained unnecessarily.
With the monthly plan, you have full access to the platform for an entire month. During this time, you can use any of the available indicators as often as you like, without limitations. It's a flexible option that allows you to explore the platform’s full capabilities on a month-to-month basis.
While Purple Ideas presents information through charts and dashboards, it is not a traditional BI tool. The platform does not include a custom modeling engine or allow the connection of new external data sources. Instead, the insights are generated from preloaded models that are customized using the data you provide through our forms or predefined data templates.
No, it doesn’t function like a generative AI. While generative AI tools search the internet to generate responses using natural language processing, those answers may not always be accurate or up to date. Purple Ideas, on the other hand, generates insights using historical and real-time data through specialized algorithms to ensure precision and relevance. We do leverage AI within the platform—but as a way to accelerate and enhance internal processes, not as a standalone tool for generating answers.
Yes, all prices already include IVA (Value-Added Tax), so there are no hidden or additional charges. This ensures full transparency in the cost from the start.
Partners
THE ULTIMATE GUIDE TO KEY TERMS FOR YOUR BUSINESS.
Explore our comprehensive glossary of essential terms in marketing, technology, and busines. Find clear definitions and examples that show how these concepts are impacting today´s world. Stay informed and gain a deeper understanding of the terminology driving these dynamic industries.
A
Agile Organization
An approach to operate with flexible structures and adaptive processes in response to rapid market changes.
API (Application Programming Interface)
A set of definitions and protocols that allow different applications to communicate with each other.
Artificial Intelligence (AI)
Technology that simulates human intelligence to perform tasks like voice recognition, image processing, and decision-making.
Asset Valuation
Evaluation of the physical and financial assets of a company.
Augmented Reality (AR)
Overlaying digital information on the real world through devices like smartphones or specialized glasses.
B
BCG Matrix (Boston Consulting Group)
A tool for analyzing the position of products in a company's portfolio based on market share and growth rate.
BI (Business Intelligence)
Tools and technologies that allow businesses to analyze data for informed decision-making.
Big Data
A massive and complex set of data that requires specialized tools for analysis and usage.
Big Data
Massive and complex datasets that require advanced tools to be processed and analyzed.
Biometrics
Technology that uses physical or behavioral characteristics to verify a person’s identity.
Brand Value
The overall perception consumers have of a brand, based on reputation, quality, and experience.
Business Information Systems
Technological tools that allow businesses to manage and process information internally.
Business Model
A description of how a company creates, delivers, and captures value.
Business Plan
A document outlining a business's goals, strategies, and finances to guide its development.
C
Cloud Computing
Using remote servers over the internet to store, manage, and process data.
Company Valuation
The process of determining a company's economic value at a given moment.
Containerization
A technique for packaging applications and their dependencies to run consistently in any environment.
Contingency Plan
A strategy prepared to respond to unforeseen or crisis situations.
Cost Analysis
A detailed study of the costs involved in producing and marketing a product or service.
Customer Journey
The path a customer follows from their first contact with a brand to the final purchase.
Customer Lifecycle
The stages a customer goes through from their first contact until their last purchase.
Customer Lifetime Value (CLV)
An estimate of the economic benefit a customer brings throughout their relationship with the company.
Customer Satisfaction Surveys
Tools used to measure customer satisfaction with a product or service.
Cybersecurity
Protection of systems, networks, and data from cyber threats.
D
Dark Web
The unindexed part of the internet typically used for illegal activities.
Data Compression
Reducing data size to optimize storage and transmission.
Data Lake
A centralized repository where large amounts of data are stored in their raw format.
Data Mining
The process of extracting patterns and useful knowledge from large datasets.
DDoS (Distributed Denial of Service)
A cyberattack aimed at saturating a system or network to make it inaccessible.
Deep Learning
A subfield of machine learning that uses deep neural networks to solve complex problems.
Demand Analysis
Study of consumer preferences and needs in a market.
Demographics
Statistical data that describes a market’s population in terms of age, gender, income, etc.
Digital Twin
A digital replica of a physical object or system used to monitor and optimize its performance.
Diversification
A business strategy of introducing new products or services to reduce risk.
E
Exchange Value
The value a customer associates with a product or service based on its utility or satisfaction.
Exit Strategy
A plan of action that investors or entrepreneurs follow when they wish to sell a company.
G
Geographic Segmentation
Dividing the market based on geographic location, such as countries, cities, or regions.
GraphQL API
A query language for APIs that provides more efficient and flexible data retrieval.
Growth-Share Matrix
A tool for analyzing product positioning in terms of growth and market share.
I
Impact Investment
Investments made in companies that generate social and environmental benefits as well as financial returns.
Internet of Things (IoT)
The connection of physical objects to the internet to collect and share data.
L
Lean Model
An approach to improve efficiency and eliminate waste in business processes.
M
Market Analysis
A detailed study of market conditions, competition, trends, and consumer behaviors.
Market Study
Systematic research on a specific market’s conditions, such as size, demand, and competition.
Market Trends
Observation of patterns or changes in consumer preferences and behaviors.
Market Value
The current price at which a company’s stock is bought and sold in the market.
Multifactor Authentication
A security method requiring more than one type of verification to access an account or system.
N
Networking
The process of creating and nurturing professional relationships for mutual benefit.
Niche Market
A specific segment of consumers with particular needs that are not addressed by the mass market.
P
Penetration Pricing Strategy
Setting low prices to quickly enter a market and gain market share.
Perceived Value
The perception the customer has of a product’s quality in relation to its price.
Performance Metrics
Indicators that measure the effectiveness of marketing activities, such as customer satisfaction or return on investment.
PESTEL Analysis
Study of political, economic, social, technological, environmental, and legal factors that can impact a business.
Positioning
A strategy to place a product in the consumer’s mind in relation to the competition.
Predictive Analytics
Using statistical models and algorithms to predict future outcomes based on historical data.
Price Analysis
Study of price competitiveness and elasticity in a specific market.
Process Optimization
Continuous improvement of business procedures to increase efficiency and reduce costs.
Product Testing
The process of testing a product with a group of consumers to gather feedback before its launch.
Profitability Analysis
Evaluation of the financial benefit of a project or investment.
Q
Qualitative Research
A research technique that gathers information on perceptions, opinions, and behaviors, usually through interviews or focus groups.
Quantum Computing
Emerging technology using quantum physics principles to perform faster calculations than traditional computers.
R
Return on Investment (ROI) Analysis
Evaluation of the profitability of an investment by comparing the benefit obtained with the investment cost.
RPA (Robotic Process Automation)
Technology that uses software robots to automate repetitive manual tasks.
S
SaaS (Software as a Service)
A cloud software distribution model where users pay for access to an application.
Skimming Pricing
High initial pricing strategy to take advantage of early adopters' willingness to pay.
Strategic Planning
A long-term process for defining goals and strategies to achieve them.
Success Metrics
Indicators used to measure the performance and achievements of a business.
SWOT Analysis
A technique to assess a company's strengths, opportunities, weaknesses, and threats.
T
Target Market
The group of consumers to whom a company directs its products or services.
Tokenization
The process of replacing sensitive data with tokens for enhanced security.
U
Up-Selling
A sales technique to promote a more expensive version of a product or service.
V
VPN (Virtual Private Network)
Technology that provides a secure connection to a network over the internet.
W
Working Capital
Financial resources needed for the day-to-day operations of a business.
"The best of all worlds"
Where three worlds come together for U.
Select your subscription plan
With Purple Ideas, you'll have access to a powerful data set to drive informed decisions.
In the annual plan, payment is made monthly.